What role does the listing agent play in a real estate transaction?

The listing agent's primary role in a real estate transaction is to market the property and assist the seller throughout the sales process. This includes setting an appropriate listing price, creating and implementing marketing strategies, hosting open houses, and negotiating with potential buyers. The listing agent is essentially a representative of the seller, working to promote the property effectively to attract offers and drive a successful sale.

This role encompasses a wide range of responsibilities aimed at ensuring that the seller's interests are prioritized. By leveraging market knowledge and expertise, the listing agent helps sellers navigate the complexities of selling real estate, leading to a smoother transaction process. In contrast, other roles mentioned in the choices focus on different aspects of the real estate process that are not directly associated with the listing agent's primary duties.